A blog is tailor-made for storing and managing your organization's intellectual capital. It's a centralized repository for experience and expertise, a self-publishing platform for disseminating key, timely information to an audience of readers who are already interested in your products and services.

Like any good viral marketing campaign, the content of the best blogs is passed from reader to reader, extending your organization's reach and influence exponentially. Bloggers are generous about linking to other blogs that they recommend and respect. And other related sources of news, information and opinion even offline, traditional publications won't hesitate to pick up an interesting post and republish it. So, in effect, a blog gives your organization the power of a syndicated columnist.

A blog allows you to draw out invaluable feedback, too, without having to lollygag through the traditional rites of business courtship. Comments from readers are akin to free market research. If your goal is to establish an open, online dialogue with prospects and influential people who might otherwise not give you the time of day, a blog just may be your entrée it certainly is a compelling ice-breaker.

What's more, search engines love blogs, especially when they're updated regularly. Blogging results in more top placements than you ever could have imagined for you and your organization.

Our blog development services include: Helping you determine your reasons for blogging, Teaching your team how to blog, Identifying an audience of readers, Brainstorming a good name for your blog, Securing your blog's domain, Choosing the right blog software, add-ons and plug-ins, Setting up, laying out and designing your blog, Developing an editorial calendar, Documenting blog policies and processes, Registering and promoting your blog, Monitoring and measuring your blog's effectiveness